About us

Badass Unicorn is a personal development training and coaching consultancy that helps individuals and teams to thrive through self-discovery, energy and connection.

We believe in the power of people’s potential…That within each of us is an inner you-nicorn with remarkable gifts to give the world.

By helping people to reconnect with their badassery, we harness their ability to overcome their self-limiting beliefs to ignite their you-niqueness.

What is
Badass Unicorn?

Badass businesses we work with

We also work with smaller companies (you just might not recognise their logos as easily) 😉

Hey - I’m Alice

Following four years scaling one of Europe’s fastest-growing companies, Deliveroo, I experienced my biggest crisis to date as leader of EU Marketing - a demotion.

Thankfully, I’d discovered the power of personal development a year earlier, which helped me to reframe this confidence-shattering situation into the best thing that ever happened to me…

This led me to “follow the scent” of my strengths in speaking, facilitation, coaching, and storytelling.

What began as a passion project soon became a burgeoning side hustle whilst transitioning from a 10-year career in marketing to spearhead Deliveroo’s learning team.

When hit with another common professional punch in May 2020 - risk of redundancy - I took it as a sign…

That it was time to spread the badass magic of personal development full-time…and I’ve never looked back since.