About us
Badass Unicorn is a boutique training consultancy that helps individuals and teams to thrive through self-discovery, energy and connection.
We believe in the power of people’s potential…That within each of us is an inner you-nicorn with remarkable gifts to give the world.
By helping people to reconnect with their badassery, we harness their ability to overcome their self-limiting beliefs to ignite their you-niqueness.
What is
Badass Unicorn?
Badass businesses we work with
Mum, I’m in The Times
I always feel sheepish admitting I went to private school. I fear people will judge me as posh, rich and privileged. But, any family who has invested in private education will tell you the reality is much more nuanced.
Putting two kids through private school cost my dad his house — and almost bankrupted my mum.
My parents worked full-time and earned well. But after getting divorced, resources had further to stretch. Two houses… and twice all that came with it.
They considered taking my sister and me out of the private system. But opted for stability and structure to buffer disruption at home. So, they struggled on yet it came at a cost.
My story is proof that a private education and privilege are too often oversimplified.
Growing up, my family’s persistent financial stress was a major source of trauma. I remember my helpless anxiety as final demand bills piled on the kitchen table – my mum sobbing because she didn’t know how she was going to pay them.
Read more in The Times. Or click below if you’re not a subscriber.
Hey - I’m Alice
Following four years scaling one of Europe’s fastest-growing companies, Deliveroo, I experienced my biggest crisis to date as leader of EU Marketing - a demotion.
Thankfully, I’d discovered the power of personal development a year earlier, which helped me to reframe this confidence-shattering situation into the best thing that ever happened to me…
This led me to “follow the scent” of my strengths in speaking, facilitation, coaching, and storytelling.
What began as a passion project soon became a burgeoning side hustle whilst transitioning from a 10-year career in marketing to spearhead Deliveroo’s learning team.
When hit with another common professional punch in May 2020 - risk of redundancy - I took it as a sign…
That it was time to spread the badass magic of personal development full-time…and I’ve never looked back since. Unless you count the fact that Deliveroo’s now a client! ;)
Our badass values
Connection
Connection is our lifeblood. We unite teams through shared experience whilst awakening the relationship from within.
Energy
Our passion for self-growth is contagious. We spark fun, motivation and an “I’ve got this” attitude where we gallop…our vibe attracts our tribe.
Curious
If knowledge is power, our greatest gift is the humble commitment to learn. We inspire the magic to explore ourselves and others.
Practical
Forget “woo woo” – think “can do”. We empower powerful, self-led action through tangible takeaways to apply in the real world.